Powerhouse The Secrets of Corporate Branding

Dr. James R. Gregory

The Book

Powerhouse: The Secrets of Corporate Branding

This book is about the importance of corporate brands and their value in today’s business world. It emphasizes that a company’s brand is more than just a product or service, it is a perception and feeling shared by individuals. The book discusses how every aspect of a company’s operations can shape the brand and offers guidance on how to consciously build a strong corporate brand. It highlights that a corporate brand is the sum of everything a company says and does, and that managing it effectively can increase its value. The book also emphasizes the role of leadership in building and maintaining successful corporate brands.

Publication

8 December 2015

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BOOK REVIEW

Lastest reviews

The book is a perfect primer for any executive in charge of a well-known brand or portfolio of brands. Very often, those in leadership positions do not focus on brand value, and often miss the entire point of what they are doing, seeing the problem as one of pure advertising. Instead, they outsource that brand understanding to agencies or underlings, and they miss the point. Gregory sums up decades of work with large corporations into a single volume; those companies that are about to spend millions on branding campaigns or new ad agencies would do well to read this book before they start the re-branding process.

J. G. Pollard

Primer on Brand Management Useful for Companies Large and Small

Jim brings enormous experience and depth to the table when addressing the topic of corporate brands. As Chairman of Tenet Partners, I have learned a great deal from him! He is a lifelong learner and is continuously updating his own knowledge and understanding of what it takes to be a world-class brand innovator, builder, and manager. Plus, his work on understanding the role of brand in creating measurable financial value is unparalleled in the branding industry. This most recent book of Jim's is a great source of ideas and a excellent reference guide for proven approaches for developing and managing a corporate brand.

Hampton

A great source of ideas for building and managing a corporate brand

Powerhouse: The Secrets of Corporate Branding by Jim Gregory is perfect for anyone seeking a fundamental understanding of how corporate brands create value. In an environment where companies are always looking to stay one step ahead of the competition, Jim reminds us that so-called ‘branding basics’ should never be overlooked. He offers fresh insights and strategies for anyone involved in an M&A, corporate rebranding, or broadly, anyone charged with leading their organization through its next phase of growth.

Lindsay B

The Secrets of Corporate Branding by Jim Gregory is perfect for anyone seeking a fundamental understanding of how corporate ...

As a marketing professional, I find myself challenged to consider how to brand a company. (Especially since I've started my own marketing consultancy). Thanks to POWERHOUSE, I have a really good intro to corporate branding. Written in a simple style, POWERHOUSE never feels overwhelming or too "marketing-ish". James Gregory has provided some great examples - and lessons - for businesses of all styles.

Gordon D

Your New Go-To Resource for Corporate Branding